Crafting something that endures for over 150 years takes time and character. You'll find plenty of both in the people and history that make Jack Daniel's. In 1866 Jasper Newton Daniel, more commonly known as Jack, introduces the world to Old No. 7, his signature charcoal-mellowed Tennessee Whiskey. The Jack Daniel Distillery is officially established in Lynchburg Tennessee, making it the very first registered distillery within the US, with Jack as the first Master Distiller. To this day every single drop of Jack Daniel's Whiskey is still produced in one place - Lynchburg, Tennessee. Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels of our own making. And our Tennessee Whiskey doesn’t follow a calendar. It’s only ready when our tasters say it is. We judge it by the way it looks. By its aroma. And of course, by the way it tastes. It’s how Jack Daniel himself did it over a century ago. And how we still do it today.